Theme Event of the Electronic Innovation and Development Industry Alliance Ⅰ

 

The first phase of the thematic event organized by Huachen Intelligent Manufacturing, the

Electronic Innovation and Development Industry Alliance, was successfully held on the

afternoon of August 19th.The theme of this event revolved around "Demand Changes and

Development of Consumer Electronics in Challenging Environments." We were honored to

have the presence of Mr. Zhuo Mazhi, the Directorof Key Account Sales at Tuya Smart, Mr.

Zhang Junming, the Vice President of Jianyi Life Products, and Mr. Wu Zeheng, the President

of Techie. These three heavy weight industry experts shared their insightson the current

situation of the consumer electronics market, the status of small household appliances inthe

Japanese and Korean markets, and the new technological advancements driving the

upgraded consumer electronics sector.

 

 

 

 

Mr. Zhuo Mazhi delivered a presentation on the theme of "Green and Low-carbon IoT

Technology Leadingthe New Upgrade of Consumer Electronics." He analyzed the market

size and current situation of cross-bordere-commerce in China. He highlighted that during

the pandemic, digital entertainment has experiencedsignificant growth, and there is a rapid

surge in demand for lifestyle services. Furthermore, IoT devicesare witnessing a tremendous

expansion, and IoT smart products are becoming popular in the realm ofcross-border

e-commerce.

 

                                                                Mr. Zhuo Mazhi

 

 

Mr. Zhang Junming presented on the topic of "Development and Challenges of Small

Appliances in theContext of Consumer Upgrading." He shared the process of successfully

transforming a PCBA factory intoa product manufacturing enterprise. He analyzed the

intensified competition and the sinking of high-end brands, as well as the continuous

increase in raw material and labor costs. In such an environment with apparent homogeneity,

he emphasized the importance of conducting thorough market research to understand the

demand and meeting the specific needs of different market segments. He also highlighted the

significance of continuous product innovation and a focus on product quality as the best product

strategy for small and medium-sized enterprises in the current market.

 

                                                                  Mr. Zhang Junming

 

 

Mr. Wu Zeheng's presentation focused on "Customer Insights and Brand DNA Injection for

New Consumer Electronics Brands." He shared insights into the meaning of the name

"Tech Geek" and the concept of a unique "taste" and geeky lifestyle. He discussed Tech

Geek's four product principles: exploratory, cutting-edge,disruptive, and sustainable.

He also explored the importance of product positioning and design inspiration in

building a brand. He emphasized that the market is always willing to pay for good products,

but building astrong supply chain is one of the most challenging aspects, and it cannot be

achieved solely by paying a high price for supply chain services.

 

                                                                        Mr. Wu Zeheng

 

 

The forum provided a deeper understanding and exploration of the consumer electronics

market environment and changing demand trends. It was evident that the market is more

inclined to pay for innovative products with the ability to meet consumer needs. On the

supply side, low-margin products and services are at risk of being eliminated in an environment

of rising labor and raw material costs.Different types of companies have implemented various

adjustment strategies in response to market changes. The discussions and sharing from

the different perspectives of the guest speakers sparked exciting insights and ideas during

this event.

 

 

Thank you to all the distinguished guests for attending. The Electronic Innovation Development

Industry Alliance will continue to collaborate with industry stakeholders to build a new ecosystem

for the future, promote collaborative industry development, and drive innovation in the digital

electronics industry. Let us look forward to the next exciting event together!

 

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